My first priority with new clients is making sure we share the same expectations and understand the scope of work. I use open-source production practices, which means I share the tools, processes, and policies I work with as we go. If you already have systems in place, I’ll review your essentials first so we’re speaking the same language from the start.

Clear documentation is a big part of my process. I gather and organize your event information carefully so your vision can be translated into a practical plan.

To support transparency and industry-standard operations, I use four stages of event production. These stages can help you prepare your Request for Proposal. After you submit your request, I’ll complete a Proposal Review and offer a complimentary 30–60 minute consultation before drafting your customized contract.

For more details, you can also review my Booking Information.

This stage establishes the foundation of your event. You may already have parts of it in place.

Together, we’ll gather your vision, stakeholders, goals, assets, and any creative or logistical parameters. We’ll review existing tools, identify what’s needed, outline the scope of work, confirm resources, define decision-making processes, set the creative direction, outline the budget, and document the overall design.

This ensures we both have a clear understanding of the purpose, objectives, and desired outcomes before production begins.

Most of an event’s work happens here.

In this stage we focus on stakeholder needs, project timelines, and people management. We establish contracts, documents, and communication tools for each part of the event. This includes sourcing the venue, vendors, budget requirements, policies, and procedures.

Common tools include job descriptions, meeting schedules, call sheets, deadline calendars, communication templates, and more.
For every event, I build an “Event Master” — a central document that holds all of the key information. This is shared with you and updated throughout the process.

Once the creative direction is set and pre-production is underway, we identify talent needs and build a process for recruiting, onboarding, and supporting performers. This includes scheduling, communication, and cultivating the rehearsals and choreography leading up to the event.

The day of the show is where everything comes together.

Depending on the scope of our contract and vendor agreements, this may include venue setup and strike, directing staff, coordinating vendors, managing talent, overseeing live elements, and ensuring each part of the event runs according to the plan.

My goals on show day focus on guest experience, sponsor visibility, talent support, compliance, and keeping the team grounded and informed. I believe that “prior proper planning prevents poor performance,” but I’m also a hands-on problem-solver who isn’t above the heavy lifting when needed.

Your event may end when the lights go down, but the value doesn’t.

Post-production includes collecting event data, distributing follow-up communications, managing the return of content, and reviewing workflows for future improvement. This stage typically wraps within two weeks, depending on your content creators and the level of editing you expect before distribution.

All post-production expectations are established in the creation stage before any staff or talent information is released.